In this project, we developed a brand concept for “Lumaé Skin,” a modern skincare brand focused on minimal routines that deliver visible, science-backed results.

The goal was to create a brand that simplifies skincare without losing credibility or warmth. Objectives included building a clean, gender-neutral visual identity, designing premium packaging, and shaping a digital presence that feels calm, confident, and trustworthy for modern consumers.

Our approach was to create a brand identity that sits at the intersection of clinical precision and quiet confidence. We developed a design system that emphasizes softness, clarity, and restraint, allowing the products and their purpose to speak without unnecessary noise.