In this project, we were approached by a hospitality brand called “RKG” to develop a complete rebrand that could capture their legacy while giving the brand a more refined, modern presence.

The client’s goal was to reposition RKG as a premium yet approachable brand in the hospitality segment, aligning its identity with the evolving expectations of today’s customers. The objectives included redefining the visual identity, creating a cohesive brand system, and enhancing recognition across all touchpoints.

Our approach was to create a brand identity that balanced RKG’s heritage with contemporary design sensibilities. We developed a visual language that emphasized simplicity, warmth, and timelessness, reflecting the brand’s core values of trust, comfort, and authenticity.