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STEEL SHED UK
SteelShed Secure Storage Solutions in the UK caters to diverse needs with its range of bike storage solutions, including Motorbike/Quad Storage, Mobility Scooter Storage, Caravan Site Storage, and personalized options.
PROBLEM
The problem at hand was to outperform their competitor by devising a new strategy tailored to their target audience and customer personas. The end goal was to generate more leads on a daily basis and to establish a distinctive and superior position in the UK market.
SOLUTION
Understanding the audience and basing the campaign on their preferences. By creating a lead nurturing sequence funnel with Messenger as the primary objective, the aim is to effectively connect with potential leads.
7 SEERS AT WORK
FROM AUDIENCE RESEARCH TO CRAFTING A TARGET PERSONA, ANALYZING COMPETITION, AND CREATING COMPELLING COPY AND ADS, OUR GOAL WAS CLEAR: TO OUTSHINE THE COMPETITION AND DELIVER EXCELLENCE.
CONCEPT
We are a shop primarily selling on eBay, with a vision to broaden our operations beyond our local area We provide diverse storage solutions, catering to more than just bikes, and offer features like water resistance.
PLATFORM
Facebook - Messenger - Facebook - Insta
What we did
We transformed the brand from selling less to being revolutionary by leveraging social media platforms like Instagram and Facebook for targeted advertising.
We implemented a thorough audience targeting strategy, reaching out to bike enthusiasts, recent bike buyers, and those interested in bike accessories.
Our challenge was to build trust in a highly competitive market.
Our solution was to introduce a unique value proposition, highlighting why choosing SteelShed over competitors was the best decision.
Through a detailed research we were able to create a USP and we successfully grabbed the attention of a wide audience, boosting our brand visibility.
We identified areas for improvement to enhance click-through rates and conversion strategies.
Results from the efforts?
Impressions and clicks: With over 6,675,000 impressions and 10,000+ clicks, we made significant strides in engaging our audience.
Conversion: We converted over 50+ leads into customers, marking progress in our sales funnel.
ROI: Our return on investment was impressive, with £112,000 in sales generated from an advertising spend of £35,000.
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SCOPE OF WORK
RESEARCH
Market Assessment
Competitive Analysis
Target Audience Profiling
Industry Regulations and Standards
STRATEGY
Brand Positioning
Target Audience Segmentation
Marketing Channels Selection
Campaign Planning
Campaign ongoing optimization
CONTENT
Content Planning
Content Creation
Content Distribution
Copywriting
IMPLEMENTATION
Ad Creation and Deployment
Audience Targeting and Segmentation
Lead Nurturing and Conversion Optimization
REPORTING AND ANALYSIS
Performance Metrics Tracking
Data Interpretation and Insights Generation
A/B Testing and Experimentation
Performance Reporting
Continuous Improvement and Optimization
