04
TORQ MANIA
Torq is a crew fueled by the love for everything on four wheels. With an appetite for the finer side of life, they're on a mission to push the boundaries of luxury car culture beyond the ordinary roads, trails, and parking lots.
PROBLEM
Torque had a big challenge: they didn't have a presence on social media. They wanted to reach car fans and enthusiasts for North India's biggest autocross and off-road tracking event. But without being online, it was hard to get the word out. They needed a strong plan to market their event and get people interested.
SOLUTION
To solve Torque's problem, we came up with a plan. First, we helped them get started on social media—places like Facebook and Instagram. We also made sure everything for the event looked great. Then we created posts, flyers, tickets, and banners to make Torq Trails stand out. This got a lot of attention and got car lovers talking.
7 SEERS AT WORK
FROM GETTING TO KNOW THEIR AUDIENCE, UNDERSTANDING EVERYTHING ABOUT CAR FANATICS, THEIR EVENT, AND WHAT THEY NEEDED, TO MAKING THEIR EVENT FAMOUS IN THE CITY AND KEEPING THEIR BRAND CONSISTENT, WE HELPED TORQUE WIN THE TROPHY OF GLORY.
CONCEPT
Torq trail is all about people's love for off-road adventures and the thrill of high-speed cruising. It shows how the car enthusiasts share an unbreakable spirit of adventure because the less-traveled road is where the real adventure begins.
PLATFORM
Meta - Photoshop - Premier pro - Canva - After Effect
What we did
How challenging was it?
It started by understanding every detail of their event and what they needed from us. We Explored extensively the nitty-gritty, making sure we could support them effectively and help them stand out from the crowd.
Once we got a clear picture of their requirements, we got down to business. We crafted a tailor-made strategy that perfectly fit the theme and vibe of their event. We laid out a precise plan using a social media calendar, ensuring we hit the right notes at the right time. Consistency was key—we made sure every post screamed Torque's unique style and identity.
With the stage set, it was time to make some noise and sell those event passes. Torque had two types of passes: one for the adrenaline junkies participating in the event and another for the spectators soaking in the action. We cooked up a comprehensive strategy to market and sell both passes separately. Using targeted meta ads, we reached out to potential participants and spectators, drumming up excitement and driving ticket sales.
Despite having just a modest budget of $10 a day for a month, our marketing blitz hit the bullseye. We were flooded with over 300 messages and inquiries through meta ads alone—an incredible response that showed our campaign was hitting all the right buttons. Torque's social media game saw a jaw-dropping surge: their account reached a whopping 418k people—a 30,239% increase! Engagement soared too, with 11k users jumping into the conversation—a mind-blowing 11,379% increase! And the best part? Their follower count shot up by 27.9%, and they racked up over 706,052 impressions—an eye-popping 8,000% increase.
In the end, it was all about the conversations we started. We engaged directly with over 300 potential participants and spectators, building anticipation and ensuring the success of Torque's big event. With every message, every like, and every share, we brought Torque's vision to life, leaving a lasting impression on car enthusiasts everywhere.
Results from the efforts?
REACH: Torque's account reached a whopping 418,000 people, marking a tremendous 30,239% increase in its online visibility.
ENGAGEMENT: More than 11,000 users interacted with Torque's content, showing a remarkable 11,379% surge in audience involvement.
FOLLOWERS: Torque gained almost 28% more followers, demonstrating a growing interest in its brand and events.
TOTAL IMPRESSIONS: Torque's content garnered an impressive 706,052 views, highlighting an outstanding 8,000% increase in visibility.
MESSAGING CONVERSATIONS: Torque initiated over 300 direct conversations, indicating a significant level of engagement with potential participants and spectators.
Image Section
SCOPE OF WORK
STRATEGY DEVELOPMENT
Audience Research and Analysis
Platform Selection and Optimization
Content Calendar Creation
Branding and Visual Design
Engagement and Community Management
ADVERTISING AND PROMOTION
Target Audience Identification
Ad Campaign Planning and Execution
Budget Allocation and Optimization
Ad Copywriting and Creative Design
Performance Monitoring and Reporting
BRANDING AND IDENTITY
Brand Messaging and Positioning
Visual Identity Development
Logo and Graphic Design
Brand Guidelines Creation
Consistency and Brand Reputation Management
Content Creation
Content Strategy Development
Copywriting and Editorial
Visual Content Production
Influencer Outreach and Collaboration
Analysis and Optimization
Data Collection and Analysis
Key Performance Indicator (KPI) Tracking
Insights and Recommendations
Campaign Optimization Strategies
Performance Reporting and Presentation